From Humble Beginnings to a Hundred Million: The Menarini Mexico Story
In 2008, as part of its global expansion strategy, Menarini made a decisive move: establishing its own affiliate in Mexico, one of the world’s largest and most challenging pharmaceutical markets. This was not an isolated venture: Menarini’s internationalisation project had begun more than thirty years earlier with its first subsidiary in Guatemala, gradually extending across […]
Read more